Business

How Top Showrooms Changed Their Website Strategy

Whether they are located in a major city, an outlying suburb or a rural area, the finalists in the Showroom of the Year competition have certain best practices in common. This week,…

WILLA Honoree to be Named at Lightovation

 The American Lighting Association will announce its Women in Lighting Leadership Award recipient at a special ceremony and networking reception open to the industry. The American Lighting Association (ALA) Women in Lighting…

Win a Hope Lamp From Varaluz at Lightovation

Visitors to Varaluz’s Lightovation showroom can enter daily to win the Hope lamp, a symbol of resilience and comfort for child survivors of abuse and sex trafficking. The creation of the Hope…

Adesso Launches Trade-Focused Website to Streamline Ordering

Enhanced tools make it easier for customers to better plan and manage their projects. New York City-based Adesso, Inc. has redesigned its website with improvements made  with the needs of trade professionals…

Changes to FedEx Freight May Affect Showrooms

Now that FedEx Freight has been spun off as a separate business, lighting companies relying on the service for less-than-truckload (LTL) shipments may face price changes. Memphis, Tenn.-based FedEx announced on June…

Quoizel Promotes Carolyn Shatzel to New Role

Carolyn Shatzel has been promoted to director of sales for the mass merchant channel.   A 20-year veteran of the lighting industry, Carolyn Shatzel has played a key role in strengthening customer…

The Lighting Showroom Guide to Social Media

Welcome to the digital age, where your future customers are deciding whether or not to do business with you based on your social media posts. Here is a peek at what is…

Designer Debrief: Natalie Owens

Investing in upholstery and case goods but skimping on lighting is like buying a great suit then wearing bad shoes, says Natalie Owens of Stil James residential design studio. Style Editor Julie…

Lightovation Design + Build Day Event Schedule Released

The June edition of Lightovation’s Design + Build Day will be held on the day before the lighting show officially starts instead of on the final day as it was in January.…

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